The house's Journal

The tailor's art, cloth and the wardrobe, by L'Atelier Hoche

Canvas construction, the vocabulary of bespoke, the wedding suit, the cloths of the season: what we explain at the atelier, written down for you.

In the salon, the posture of a client in a white shirt, observed before measuring

01 · The Journal

What you will find here

The Journal gathers what is said in the salon, between one fitting and the next. How a sewn canvas changes the way a jacket falls, what bespoke and full bespoke really mean, why flannel returns every October, how to bring a wedding party into harmony without putting it in uniform. Notes signed at the atelier, written to help you understand the tailor's art rather than follow a trend.

For the materials, explore the house's cloths. To meet the author of these pages, read the story of L'Atelier Hoche. And if a note gives you an idea, book a private consultation.

Did a note give you an idea?In our salons on avenue Hoche or by video call, Monday to Saturday, 11 am to 7 pm.

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Your selection awaits you in your private salon. Leave me your details: I will prepare it for your consultation and send you your personal access.